"I am entrepreneur" is becoming a common identity of women's entrepreneurship.

Kathmandu. Federation of Women Entrepreneurs Nepal (FWAN) has started a collective display of products with the use of the trademark (collective sign) of 'I Entrepreneur'.

FWAN organized a press conference at the Heritage Garden in Sanepa, Lalitpur on Thursday and informed that the campaign to promote and market the products of women entrepreneurs through the trademark of 'I am Entrepreneur' has been started.

According to the federation, the aim is to identify the products of women-owned or women-led enterprises across the country through a collective mark obtained from the Nepal government. The Federation expects that this will increase the visibility and recognition of the products of women entrepreneurs and create trust in the products among the customers.

Federation of Women Entrepreneurs Nepal has been working in the field of development and promotion of women entrepreneurship and social and economic empowerment of women for the past 23 years.

According to the federation, the products of more than 100 women entrepreneurs from different districts of the country will be displayed in the exhibition organized with the trademark 'I am an entrepreneur'. There will be around 100 stalls in the exhibition. Natural fiber products, Dhaka materials, carpets, handmade paper products, organic food products, agricultural products, various types of statues, jewelry and decorative materials will be displayed in the exhibition.

The federation said that priority has been given to agricultural and handicraft products based on local raw materials available in Nepal and products based on the value chain. The exhibition will be attended by domestic, small and medium women entrepreneurs and businessmen as well as exporters from different districts.

The Federation has said that it will help in promoting, branding, packaging and marketing the products of women entrepreneurs in the local, national and international markets through the trademark 'I am entrepreneur'.

Similarly, the goal is to encourage women entrepreneurs to improve the quality of their products, strengthen their business identity and build a common branding platform.

According to the federation, it will be arranged that 'I am entrepreneur' trademark will be used only by authorized and authorized women entrepreneurs. It is expected that it will help in maintaining the quality and reliability of the products of women entrepreneurs.

The Federation has said that it will take the initiative to purchase the goods marked with the 'I am entrepreneur' trademark with priority in the government procurement process. The federation plans to facilitate the marketing of such products at the local, state and federal levels, make maximum use of local resources, skills and capital and lobby the government for budget allocation to establish industrial villages for production and marketing.

Similarly, the Federation has stated that it will initiate the establishment of exhibition and sales points at various levels for the exhibition and sale of products using the 'I am entrepreneur' trademark and lobby for government budget allocation to conduct training for increasing the quality of products.

It is said that initiatives will also be taken from the government to help women entrepreneurs participate in national and international observation tours and 'learning visits'.

The federation said that the 'I am entrepreneur' campaign will not be limited to trade exhibitions but will be developed as an important campaign to promote women's entrepreneurship, social and economic empowerment, experience exchange and connect women entrepreneurs with new markets.

The federation said that through the trademark 'I am entrepreneur', it is also trying to promote unity and collective branding among women entrepreneurs along with creating a common identity for the products of women entrepreneurs.